Advocacy

UCSC News Center; A legacy of hope and healing

Barrios Unidos Founder and UCSC alumnus Daniel “Nane” Alejandrez is a pillar of activism and champion of nonviolence in Santa Cruz County

February 26, 2025

By Haneen Zain

Daniel “Nane” Alejandrez (Merrill ’81, community studies) has dedicated his life to justice, healing, and empowerment. As the founder of Barrios Unidos (BU) in Santa Cruz, he has worked tirelessly to uplift underrepresented communities, support incarcerated individuals, and promote violence prevention. What started as a group that met inside UCSC student housing, has become a beacon in Santa Cruz County, serving as a local hub of social justice work. 

Alejandrez was deeply influenced by renowned figures like Harry Belafonte, who acted as a close mentor and entrusted him with career-defining opportunities, and César Chávez and Dolores Huerta, who instilled in him a commitment to grassroots activism. Father Greg Boyle shaped his approach to gang intervention and reentry support, while global leaders like Hugo Chávez exposed him to international discussions on justice. 

These relationships reinforced Alejandrez’s dedication to mentorship, nonviolence, and community empowerment, driving his lifelong mission to uplift marginalized communities and provide alternatives to violence for future generations.

“Today, I sit here at Barrios Unidos trying to decide the best way to keep that legacy going, because it’s not just my legacy,” Alejandrez said. “It’s the legacy of all these people I had the privilege to be with.” 

BU runs ten programs spanning at-risk youth engagement to reintegration programs for incarcerated individuals. These programs serve Barrios Unidos’s mission to promote multicultural social justice, nonviolence, and economic equity through cultural healing, civic leadership, and community development.

Dozens of UCSC students intern with Barrios Unidos every year, gaining valuable frontline experience that sets them apart in their careers, including UCSC alumna Carmen Perez. Perez, who once sat in Alejandrez’s office as a UCSC student, led the Women’s March in DC in 2017. Other former students have made an impact globally, from Africa to Albuquerque. 

Alejandrez, who strongly credits UC Santa Cruz with helping to shape his vision and setting him on a lifelong path of preaching nonviolence, is grateful to be able to pay forward opportunities to UCSC students. 

“I always say that UC Santa Cruz saved my life,” Alejandrez said. “UC Santa Cruz gave me an opportunity, and I take that very seriously.”

A Vietnam War veteran struggling with addiction and violence in his Fresno neighborhood, Alejandrez sought an escape from the cycle of street wars and drug trafficking that surrounded him. Initially aiming for La Raza Studies at Hayward, a wrong turn led him to Santa Cruz, where he found himself in the midst of a campus protest—his first encounter with UCSC. Staff within the Educational Opportunity Program (EOP) welcomed him and helped him enroll. 

Alejandrez’s time at UC Santa Cruz was transformative, giving him the structure and flexibility to channel his lived experiences into activism and community work. He had dipped into community organizing while a student at Fresno City College, so EOP staff encouraged Alejandrez to pursue the community studies major. 

Alejandrez engaged in cultural and community-based projects, started a theater group, organized lowrider car shows, and taught media production classes. He also launched Barrios Unidos, initially holding meetings in student housing and expanding outreach to surrounding communities, advocating for peace and nonviolence. 

“I knew I was going to stay in Santa Cruz and definitely wasn’t going back to Fresno or anywhere in the Central Valley at that point,” Alejandrez said. “Santa Cruz is a beautiful place.”

UCSC alumna Barbara Garcia gave him his first job with Salud Para La Gente.

“She believed in me,” Alejandrez said, who struggled to find a job post-graduation. “That’s really what I needed. I needed someone to believe in me.” 

Alejandrez found stability in Santa Cruz and built a life in the county.

Now 40 years sober, Alejandrez continues to put belief in others the way Garcia did for him through Barrios Unidos.

All of Alejandrez’s work in Santa Cruz traces back to the start he got at UCSC. 

“All these things in my life today, I wouldn’t have had if I hadn’t come to UC Santa Cruz,” Alejandrez said. “If I had stayed in Fresno, I wouldn’t be here today. So when I hug my grandkids, I always say it’s like hugging the trees at UC Santa Cruz. That’s how I feel.” 

READ MORE
Community Events

Santa Cruz Sentinel; Santa Cruz Barrios Unidos to host ‘Free Leonard Peltier’ event

The exhibit is set to run Nov. 29 to Dec. 29

By Wendy Medina | wmedina@santacruzsentinel.com

PUBLISHED: November 22, 2024 at 3:13 PM PST

SANTA CRUZ — A local nonprofit committed to healing communities through restorative justice and supporting incarcerated individuals, as well as those in reentry, will host its “Free Leonard Peltier” event on Nov. 29, Native American Heritage Day. Santa Cruz Barrios Unidos will honor Peltier, a Native American activist who has been imprisoned since 1977.

The centerpiece of the event will be the unveiling of a 12-foot statue of Peltier, adapted from his original self-portrait and built by Bay Area artist Rigo 23, symbolizing his resilience and ongoing fight for justice. The commemoration will not only shed light on the case of Peltier — who has long maintained his innocence in the 1975 murders of two FBI agents — but also celebrates his enduring legacy as a beacon of resistance and human rights. Calls for his freedom have echoed from 250 Native American tribes, Amnesty International, the Assembly of First Nations in Canada and countless other political and religious leaders spanning generations. Since 2022, Peltier has been incarcerated at the Federal Correctional Complex, Coleman in Sumter County, Florida.

The exhibit will also feature never-before-seen historical photos, art and campaign posters from the American Indian Movement, an organization that has been advocating for the rights and sovereignty of Indigenous peoples since 1968, as well as a replica installation of a Pelican Bay State Prison Security Housing Unit, also known as solitary confinement. It is worth noting that the high-profile activism associated with Pelican Bay’s Security Housing Unit has contributed to its infamy.

The Pelican Bay State Prison SHU replica installation will be on display for the “Free Leonard Peltier” event at Santa Cruz Barrios Unidos on Nov. 29. (Wendy Medina – Santa Cruz Sentinel)

Director and founder of Barrios Unidos, Daniel “Nane” Alejandrez, told the Sentinel that the organization serves the Santa Cruz and Central Coast communities as “an island of hope” for those grappling with the challenges of poverty, incarceration, housing and survival. Not only does Barrios Unidos provide a weekly food pantry on Fridays and Saturdays, but is host to a tiny home village that houses formerly incarcerated people, offers immigration services, holds a poet’s corner and more. Despite Peltier being denied parole in July of this year and now at 80 years old, Alejandrez hopes the event will educate more people about his case and urge the Biden administration to act on a potential pardon.

“Judges and lawyers and international community activists, organizations, the U.N. have recognized that Leonard is innocent and yet he’s still in prison,” Alejandrez said. “We work very hard for years to change the system — the criminal justice system, the prison system — to be able to provide access to our relatives in prison to come out back to communities, back to their families.”

The grassroots founder additionally noted that although Proposition 6, the state ballot measure aimed at banning involuntary servitude in prisons, didn’t pass the Nov. 5 election, there is still hope — and similarly, hope for Peltier. “It doesn’t mean that we give up.
We got to continue fighting for it. We got to keep (demonstrating) why it’s not right,” Alejandrez said. “Now we have to fight again. Harder. Continue.”

According to the FBI, Peltier was responsible for the murder of FBI agents Jack Coler and Ronald Williams at the Pine Ridge Indian Reservation in South Dakota in June 1975. Two years later, Peltier was convicted of first-degree murder and sentenced to two consecutive life sentences. The Indigenous activist has always maintained his innocence and has since been rejected for parole during a 2009 hearing, a 2017 clemency request to then-President Barack Obama and the July hearing this year. The U.S. Parole Commission stated that Peltier will not be eligible for another parole hearing until June 2026.

In her statement for this year’s parole request, President of the FBI Agents Association Natalie Bara referred to Peltier as an “unremorseful murderer” and said that his “continued incarceration is necessary to ensure public safety and respect for the law.” Advocates, however, remain steadfast in their belief that Peltier’s innocence, nonviolent record, advanced age and deteriorating health warrant his release, and they continue to fight for his freedom.

Political artist Rigo 23, born Ricardo Gouveia, first used his platform to raise awareness about Peltier after reading his memoir “Prison Writings: My Life Is My Sundance” upon its release in 1999, and organized a showing of some of Peltier’s original paintings at the De Young Museum in San Francisco that same year. After seeing Peltier’s iconic self-portrait, “with its echoes of Rodin’s ‘The Thinker,’” he described, in which the man sits in his cell while an eagle soars freely beyond the barred windows, the Portuguese-born artist was inspired to create the larger-than-life sculpture. “It occurred to me to make a 3D version of his painting, taking advantage of my access to materials and means beyond his reach,” Gouveia told the Sentinel in an email. “In that sense, my statue is a ripple from his pebble.”

The statue, titled “Leonard Peltier – Waiting,” made of epoxy, steel and redwood, was originally created for a temporary installation at Syracuse University in 2011. Since then, the 12-by-9-foot sculpture has evolved from its original form and traveled to venues across the country, including Washington, D.C., Los Angeles, Richmond and San Francisco, and will now find its permanent home at Barrios Unidos. “Art is a form of creativity, a concept rooted in creation, whose opposite is destruction, and that is the thrust of the message from all Indigenous peoples this Earth over: we have to side with life and against destruction,” Gouveia said.

Barrios Unidos founder “Nane” Alejandrez points out the part of the Leonard Peltier statue that was damaged during the FBI’s dismantling at American University in Washington, D.C., in 2016. (Wendy Medina – Santa Cruz Sentinel)

In a Nov. 13 interview on KPFA-FM, the artist recounted the tumultuous journey the statue has endured since its creation, marked by battles that mirror Peltier’s own. It has withstood a bomb threat, an FBI-directed dismantling and an 11-month hostage situation all at the American University in Washington, D.C., a theft in East Oakland and dismemberment, its endurance reflecting the spirit of the man it immortalizes.

“Time has become a weapon they use to try and annihilate the essence of who I am,” writes Peltier in his most recent statement from Feb. 6. “They have done their best to break me. … But no one can break the spirit of a Sundancer.”

He continued to urge his supporters, “Keep fighting. Fight the parasitical influence of colonialism. Fight the lies, the greed, the corruption of the oppressor. Fight for the survival of our people.”

Santa Cruz Barrios Unidos’ “Free Leonard Peltier” opening event will be held at 1817 Soquel Ave., from 4 to 9 p.m. on Nov. 29. There will be danzates, food, singers and guest speaker Ohlone elder Patrick Orozco will lead in prayer. Attendees are encouraged to place photographs of loved ones or other items at the base of the Peltier statue, as a makeshift altar, to serve as a reminder that they are not forgotten and that their spirit is still alive, Alejandrez said. The exhibit is set to run until Dec. 29, which will mark the 134th anniversary of the Wounded Knee Massacre.

Asked about what Gouveia hopes people will take away from experiencing his art piece, he said, “That ultimately it invites further curiosity towards and involvement with the ongoing struggle of Native peoples and Nations.”

To learn more about Santa Cruz Barrios Unidos, visit barriosunidos.net.

IF YOU GO

What: “Free Leonard Peltier” event

When: 4-9 p.m., Friday Nov. 29; exhibit runs through Dec. 29, Monday-Friday, 9 a.m.-5 p.m. (hours may vary)

Where: Santa Cruz Barrios Unidos, 1817 Soquel Ave.

READ MORE
Community Outreach

The Lookout; The Shapers: Nane Alejandrez has been lending a hand and changing lives for 50 years

From his Santa Cruz home base at Barrios Unidos, Daniel “Nane” Alejandrez has been working for almost 50 years to make lives better for children and families, as well as people trying to make better lives for themselves after incarceration.

by Wallace Baine April 7, 2024 (view article at The Lookout Santa Cruz)

The trailblazing singer and civil-rights activist Harry Belafonte was 96 when he died almost a year ago. But even at that advanced age, Belafonte remained politically active. Though the American public remembered his activism mostly as a product of the MLK years, he was still advocating for social justice, often loudly and bluntly, through the eras of Trump and Biden.

From his perch as the founder and executive director of Barrios Unidos in Santa Cruz, Daniel “Nane” Alejandrez saw Belafonte’s passions up close. Though two decades younger, Alejandrez counted himself as a friend and acolyte. He traveled widely with Belafonte — “I was standing right beside him when he called George [W.] Bush ‘the greatest terrorist in the world,’” said Alejandrez. And he looked to Belafonte as a mentor. 

Shortly before the older man died, the two were talking when someone mentioned the word “retirement.” Belafonte looked soberly at Alejandrez and said, “I never want to hear that word come out of your mouth.”

READ MORE
Advocacy

Santa Cruz Vibes Magazine; Chicano Culture in Action, Barrios Unidos’ Impact on Peace and Justice

Barrios Unidos’ Impact on Peace and Justice

By Joshua Patstone | October 7, 2023 (view article at Santa Cruz Vibes Magazine)

It’s been almost two decades since Frank de Jesus Acosta and the legendary Harry Belafonte shared these sentiments about Barrios Unidos in the book, “The History of Barrios Unidos: Healing Community Violence.” Much has changed since then. While Barrios Unidos continues its community work, many of its movement leaders, partners, and loved ones have passed away, including Harry Belafonte.

The political and social landscape has also changed, with rising violence and social unrest at home and around the world. However, by adhering to its guiding principle of “La Cultura Cura” (Culture Cures), Barrios Unidos has persevered and made substantial progress toward its ultimate goal: social justice and equity.

“The story of the Barrios Unidos Community peace movement now spans about 30 years. It’s a tale of individual struggle and redemption by its early pioneers who found a way out of street gang warfare, addiction, and poverty gripping America’s barrios. It’s also the narrative of an evolving grassroots mobilization rooted in the Mexican American (or Chicano) civil rights and antiwar movements of the 60s and 70s. Over a quarter-century, BU’s work has expanded, engaging thousands, saving countless lives, nurturing leaders, and sowing transformative hope across the nation.”Frank de Jesus Acosta“The History of Barrios Unidos: Healing Community Violence,” 2007

To grasp Barrios Unidos, one must understand the Chicano movement. We often get bombarded with images of lowriders, tattoos, and the all-too-familiar gang and prison culture. While many of these images are undeniably part of Chicano culture, they don’t provide a comprehensive representation. Media depictions often ignore the rich history of community organizing, intellectual contributions, art, and resistance that define the movement. Chicano history should be understood as emerging from specific materials and historical circumstances, like colonization, class relations, religious and political ideologies, organization, policies, migration, and more.

The Chicano movement traces its roots back to struggle, starting from the time of violent European colonization of the Americas, through the Mexican American War, and up to the present day. It’s a culture and ideology born out of resistance against the genocide and state violence faced by Indigenous populations in the Americas. 

Chicanismo, or the identification and practice of being Chicano, involves reclaiming a culture that has been attacked, misused, and nearly wiped out due to Western colonization. Chicanismo simultaneously holds a political stance, a cultural and racial identity, and a way of life that keeps changing and evolving to fit the current historical context. It’s the fight for independence, sovereignty, and dignity in the midst of ongoing racialized violence and white supremacy.

Corky Gonzales beautifully explains chicanismo in his famous poem “I am Joaquin” when he says, “And now! I must choose between the paradox of victory of the spirit, despite physical hunger, or to exist in the grasp of American social neurosis, sterilization of the soul and a full stomach.”

Barrios Unidos is a vital aspect of the Chicano movement, carrying the responsibility of its continuation. The organization’s history is extensive, and capturing its entirety in one document is impractical. Recognized globally for advocating incarcerated individuals, nonviolence, peace among gangs, mentoring youth and leaders, and policy transformation, Barrios Unidos remains dedicated to creating peace and justice, not only in Santa Cruz but around the world.

“Barrios Unidos follows in the positive spiritual traditions of Mahatma Gandhi, Dr. Martin Luther King, Cesar Chavez, and Malcolm X after his pilgrimage to Mecca. The story and example of Barrios Unidos inspire everyone in the movement.Harry Belafonte

Founded by Daniel “Nane” Alejandrez, a child of Fresno’s Westside farmworker community, Barrios Unidos emerged from a commitment to make a difference. His journey, marked by personal struggles and an encounter with Cesar Chavez’s teachings, fueled the organization’s inception. The collaboration of individuals like Henry Dominguez, Walter Guzman, Otilio “OT” Quintero, Mary Lou Alejandrez, Danny Glover, and more solidified Barrios Unidos’ impact on countless lives.

Barrios Unidos’ history is profound, touching communities worldwide, facilitating peace treaties between gangs, advocating for incarcerated individuals, and mentoring individuals who have achieved historic milestones for peace and justice. Now, Barrios Unidos aims to pass its knowledge to the next generation, ensuring the actualization of peace and justice.

READ MORE
Community Events

GoodTimes; Barrios Unidos Among Santa Cruz Gives Groups Helping Youth

ByTony Nuñez (view article at Good Times Santa Cruz)

December 14, 2021

When Daniel “Nane” Alejandrez returned home from the Vietnam War in the 1970s, he says that it was clear that his true fight had just begun. 

“It seemed like I came from one war to another one,” Alejandrez says.

A son of migrant farmworkers from Texas who was born in a cotton field in Merigold, Mississippi, Alejandrez says violence and poverty among the Chicano population in his eventual hometown of Fresno had reached a dangerous tipping point. And after he arrived in Santa Cruz with hopes of earning a film degree at UCSC, Alejandrez says he remembers seeing the same violence around Santa Cruz County’s Chicanos.

It was clear then that if anything was going to improve in the community, he says, the change would need to come from within.

“We knew that no one was coming to our communities,” he says. “We had to rise ourselves.”

Alejandrez is the executive director of Barrios Unidos, a nonprofit he first started as a volunteer organization in 1977, and then officially incorporated in 1993. For more than 40 years, Barrios Unidos has helped tackle the social issues affecting Santa Cruz County’s Latinx youth, while also playing a key role in the move toward restorative justice in this area and beyond.

Barrios Unidos, which at a time had 27 chapters throughout the nation, does this through preventive programs offered at its headquarters in Santa Cruz, dubbed The Spot. There the organization offers afterschool programs, a food pantry and job training through its silkscreen business, recording studio and tiny-home project in which youth are taught how to construct the small houses.

It also does the work that many organizations would not: working with incarcerated individuals—both youth and adult offenders—that society has allowed to fall through the cracks. On top of steering youth in juvenile hall away from a life behind bars, Barrios Unidos offers an adult ReEntry program and Prison Project that addresses recidivism by dealing with one of the largest root causes of crime: a lacking support system.

Alejandrez says that at a recent visit to Soledad State Prison, Barrios Unidos had some 40 men graduate as “Peace Warriors,” taking an oath of nonviolence. The graduates, Alejandrez says, had been in prison for as long as 46 years. 

“All those men at some point didn’t have someone in their lives as kids, and they made wrong decisions, or they were involved in the wrong things,” he says. “And they all said, ‘If we had somebody like you guys, it would’ve made a difference.’”

Participating in Santa Cruz Gives for the first time in the holiday crowdsourcing campaign’s seven-year run, Barrios Unidos aims to make a bigger difference in 2022. The organization’s “Big Idea” for the upcoming year is “Santa Cruz Cares for Kids,” an initiative that would build on the nonprofit’s popular after-school program for children ages 5-17.

Barrios Unidos’ youth offerings are unique. The organization not only provides a safe place for kids, but also emphasizes cultural teachings that are sometimes not passed down from the previous generation because of split households. Alejandrez says Barrios Unidos helps these young people, the majority of whom are Latinx, reconnect with their roots.

“You have to teach that, you have to keep that alive so they feel proud of who they are and they know who they are,” Alejandrez says.

It’s this pride in what Barrios Unidos calls the “authentic self,” Alejandrez argues, that will ultimately bring about change in the Latinx community. It’s not lost on him that the majority of kids in juvenile hall are Latinx residents from Watsonville, and that the county’s jail population is 58% Latinx. In contrast, he says, there are few Latinx people that hold key positions of power in the county.

“There’s an inequity there that needs to be addressed, and if we start educating our young kids in a safe place to look at that dream and say, ‘One of these days, I’m going to be the district attorney or the judge in this county,’ then we’ll start to see real change,” he says.

Alejandrez’s impact on the community and his impressive resume could serve as inspiration for young people, too. He’s been mentored by Harry Belafonte, Delores Huerta and Danny Glover. He’s also traveled to Columbia, El Salvador, Kenya and Tanzania to share his teachings. In addition, he’s spoken to the United Nations multiple times about Barrios Unidos’ work, and was most recently awarded the Chief Justice Earl Warren Civil Liberties Award, an honor that has gone to the likes of Thurgood Marshall and Rosa Parks.

Even more rewarding, Alejandrez says, is seeing some of Barrios Unidos’ alumni now leading organizations throughout the country.

“This community has given me and my family so much,” he says. “I have to give back.”

But his work is far from over, and in many ways, the battle he took up some 44 years ago has only become tougher because of the ongoing housing crisis and the economic downturn as a result of the pandemic.

“We have to give a way for our young people that were born and raised in this county, whether it be Watsonville or Santa Cruz, a way to be able to stay here,” he says. “In the long run, that’s what we’re trying to create in Barrios. We can have a place for kids, we can have teachings for the community and we can have housing. But we can’t do it alone. That’s why we need the community to step up.”

READ MORE
Press

Santa Cruz Barrios Unidos founder Daniel ‘Nane’ Alejandrez to receive ACLU award


Alejandrez to be honored with Chief Justice Earl Warren Civil Liberties Award next Tuesday

 
 
PUBLISHED: 

SANTA CRUZ — Santa Cruz Barrios Unidos founder and Executive Director Daniel “Nane” Alejandrez on Tuesday will be honored with the prestigious ACLU of Northern California Chief Justice Earl Warren Civil Liberties Award.

READ MORE
Community Outreach

Forbes Magazine; Danny Glover’s Social Justice Secret: Organizations Like Barrios Unidos Make The Difference

ByKris Putnam-Walkerly, May 21, 2021, 02:57pm EDT (view full article on Forbes)

“When I go to Santa Cruz, one of my greatest joys is visiting the Barrios Unidos headquarters and their retreat center in the Santa Cruz mountains,” says award-winning actor and producer Danny Glover. Anyone who’s been an activist as long as Glover understands the necessity of a place to heal. Long before starring in the blockbuster Lethal Weapon franchise, having hit television productions like Lonesome Dove and Brothers & Sisters, and giving acclaimed performances in such classic films as The Color Purple, Mandela, Beloved, Grand Canyon, and Places in the Heart, Glover was working for racial and social justice.

For decades Glover has supported and championed Santa Cruz Barrios Unidos. This 40-year-old institution, led by Vietnam veteran and Chicano/Latino activist Nane Alejandrez, struggles for racial justice, advances prison reform through restorative justice, and supports formerly incarcerated citizens’ successful re-entry into society. Barrios Unidos provides extensive trauma-informed prison and neighborhood-based services to help at-risk young people and their families recover from violence and thrive. As part of its “La Cultura Cura” (culture cures) philosophy, the organization also relies on nature and traditional Native American ceremony at its five-acre mountain Walter Guzman Retreat Center outside Santa Cruz, California to build people back up and give them the strength and perspective to persevere.

READ MORE